COMMERCIAL CONSUTING
STRATEGIC THINKING FOR
LONG-TERM MARKET GROWTH
Building a scalable business model. Launching a fragrance is only the beginning, achieving sustainable growth requires a solid commercial backbone. MLPH supports clients with strategic business planning, pricing architecture, and market entry guidance tailored to the dynamics of the niche fragrance industry. Our consulting services provide the foundation for international scaling, distributor relationships, and retail positioning, ensuring that each brand can grow with purpose and clarity.
INTERNATIONAL BUSINESS
PLAN DEVELOPMENT
This service is designed to build a strong and scalable commercial foundation. Through a clear, customized structure, we help maximize order value and support sustainable international growth.
Brand Identity
Strategic vision, mission, values, and positioning
Market & Competition Analysis
Benchmark of niche brands and key differentiators, SWOT analysis
Business Model & Value Proposition
Product ecosystem, creative direction, and exclusivity
Financial Structure & Pricing
Cost structure, RRP, and retailer terms
Marketing & Expansion Strategies
Digital presence, PR, influencers, fairs, and general international growth plan projection
Distribution & Logistics
Selective retail criteria, symbolic distribution, and product management
Quality, Governance & IP
Quality control, creative governance, and brand protection
Risk & Success Evaluation
Risk management and success indicators
ACTIVE COMMERCIAL
DEVELOPMENT SUPPORT
A personalized service to assist in securing B2B opportunities with boutiques, retailers, concept stores, and distributors. We provide personalized and strategic support in managing commercial opportunities with stores, boutiques, concept stores, and distributors. Our service covers everything from identifying and directly contacting potential B2B partners to consistently following up on leads and assisting throughout the negotiation process. We act as a bridge between your brand and potential retail partners, presenting your products in a professional way that aligns with their commercial interests. In addition, we offer guidance on structuring commercial proposals, defining collaboration terms, and developing market entry strategies with the goal of building strong and lasting business relationships.
This includes the identification and direct outreach to potential commercial partners, careful lead qualification with systematic follow-up, and continuous advisory in contract negotiation as well as relationship building to ensure long-term success.