HOW WE WORK
Where Art
BECOMES PERFUME
At MLPH, we bring olfactory visions to life. Founded by master perfumer Angela Ciampagna and CEO Enrico Maraffino, our company merges artisanal perfumery with strategic expertise to develop bespoke fragrance collections for niche brands and creators worldwide.
We offer a full-service private label model—covering everything from fragrance creation to packaging, brand development, commercial consulting, and fulfillment—tailored to each client’s needs, market, and creative vision.
Our private label projects are structured around four core pillars:
INTRODUCTION TO OUR PRIVATE LABEL SERVICES
MLPH's private label expertise is tailored for brands and creators seeking to express their unique identity through fragrance.
From conceptualization to final production, we craft custom perfumes that embody the essence and ethos of our clients, ensuring each scent is as distinctive as the vision behind it, always complying with official regulations and international quality standards.
With an unwavering focus on quality, artistry, and personalization, our private label services transform ideas into olfactory masterpieces that resonate with discerning audiences.
Our services span across four core pillars:
FORMULATION & MANUFACTURING
DESIGN &
MARKETING
COMMERCIAL
CONSULTING
LOGISTICS &
FULFILLMENT
DESIGN & MARKETING
Whether you need a complete brand identity or support with specific creative tasks, we help shape every expression of your brand with strategy and elegance.
Our services include:
Naming, storytelling, and brand positioning
Packaging design (primary and secondary)
Visual identity and brand book creation
Social media, website, and e-commerce advisory
Flexible retainer model for ongoing marketing support
Each project is approached individually, with services adapted to your resources, stage, and goals.
COMMERCIAL CONSULTING
We help build a solid business foundation for your fragrance line, offering commercial consulting that includes:
Business plan development
Pricing analysis and market positioning
International distribution strategy
B2B partner identification and contact mapping
Contract templates and standard commercial terms
Go-to-market cost simulation
We also support your brand in active outreach and negotiation with retailers, boutiques, and distributors.
LOGISTICS & FULFILLMENT
MLPH operates two specialized fulfillment centers in Spain:
Barcelona (B2C): For online orders, with focus on presentation and customer experience
Tenerife (B2B): For wholesale, boutiques, and distributor orders
Services include inventory storage, order preparation, professional packing, and coordination with carriers. Fulfillment is scalable and adapted to early-stage or growing operations.
FORMULATION & MANUFACTURING
We craft tailor-made fragrances through a fully integrated in-house process, combining creativity, technical expertise, and regulatory compliance.
Services include:
Custom fragrance formulation and olfactory prototyping
Safety and regulatory documentation (PIF, CPNP, IFRA, SDS)
Alcoholic base production with artisanal maceration and filtration
Bottling, labeling, and final packaging
We guarantee exclusivity and confidentiality on all developed formulas, aligned with international quality standards.